The Hispanic Market

According to the Census 2000, the Hispanic population in the USA is over 32 million, outnumbering African Americans and making them the largest minority in the USA. The Hispanic population in North Carolina is estimated to exceed 618K. North Carolina is currently ranked as the eleventh most important state in the nation in terms of Hispanic buying power*. This is the Hispanic community with the fastest growth rate in the USA. Over 86% of the Hispanic population in North Carolina reads and speaks only Spanish or has a very strong preference for Spanish as their reading and spoken language.

The Hispanic Market in the Charlotte Area

• Estimated to be 130K individuals with a projected annual growth rate of about 14%
• Median household income per year is estimated at $67K with an average of 4 working people per household
• Average age of 25 years old
• 68% male and 60% single
• Predominantly from Mexico (69%)

Raleigh/Durham Market

• Estimated to be 230K individuals with a projected annual growth rate of about 14%
• Median household income per year is estimated at $62K with an average of 4 working people per household
• Average age of 25 years old
• 63% male and 68% single
• Predominantly from Mexico (72%)
• Work, recreational sports and entertainment are the focus of the typical single Hispanic person
• Approximately 68% of the Hispanic population read or look over Spanish-language newspapers weekly and 82% listen to Spanishlanguage radio every day.

Greensboro/Winston-Salem Market

• Estimated at over 149K individuals with a projected annual growth rate of about 12%
• Median household income per year is estimated at $47K with an average of 4 working people per household
• Average age of 25 years old
• 64% male and 66% single
•Predominantly from Mexico (70%)