Que Pasa is North Carolina's largest and oldest Hispanic communications company. Our readers and listeners have a strong statewide voice through Que Pasa and a rich resource for local, regional, and international news, entertainment, sports, and community resources.

Due to the success of our products and our understanding of the Hispanic market, we pride ourselves in being the voice of and the voice to the Hispanic community of North Carolina.

Que Pasa knows the market because we are the market. Our staff is comprised of over 60 Hispanic communications professionals from more than 10 different Spanish speaking countries. And though we all have different tastes in food, music, and even words, we all share a passion for serving the Hispanic community... our community!

We offer our clients not only our newspaper and radio products, but also a thorough understanding of the North Carolina Hispanic consumer to help them make sound marketing decisions.

Knowing that the North Carolina Hispanic market is unlike any other in the nation, Que Pasa has invested, over the past five years, more than half a million dollars in quantitative and qualitative marketing research, accumulating a comprehensive body of information about this consumer.

Mission
To inform, educate, and entertain the Hispanic communities in our geographical areas.

Vision
To be the voice of, and the link to, the Hispanic communities in our geographical areas.

Core Values

Caring Servant
We are a dedicated Community-Based Communications Enterprise. We place our highest priority on serving the needs of the Hispanic Community. We continuously evaluate and respond to our Hispanic communities ever changing needs.

Integrity
We are an honest, accountable and highly responsible trustee of the communication needs of the Hispanic Community.

Inclusive
We are a model of inclusiveness, collaboration and fairness. We provide the communications tools to the Hispanic community to express their opinions, wants and needs and to individuals and organizations to reach the Hispanic communities in our geographical areas.

Attitudes
We reflect a CAN DO spirit. We are goal and results-oriented. We direct our time and attention toward critical mission and vision directed activities. We strive to keep actions simple, understandable, and easy to implement. We are committed to do whatever it takes to get the job done.

Excellence
We are committed to business excellence and utilization of Total Quality Management techniques of focus on customer satisfaction supported by continuous improvements in everything we do. We strive to ‘do the right things right, the first time’. We strive to be the best Hispanic communications business enterprise in the USA.

Business Objective
To develop and grow a profitable communications business by achieving our Mission and Vision with consistent performance reflecting our Core Values.